advertising to make you stand out in the crowd
advertising is an investment
strategic for a reason
The analogy "it's a marathon, not a sprint" certainly applies to an advertising campaign. At times special events may require a "one shot" approach, but successful campaigns focus on developing brand awareness. This requires a client's committment and is why we focus on targeting the audience beyond just demographics, to ensure we deliver the right message, the right way, in the right place, at the right time.